Localized Design Work

for Sulwhasoo

Sulwhasoo is a renowned skincare brand from Amore Pacific, blending cutting-edge science with Korean herbal medicine to restore skin's youthful health and vitality. Rooted in ancient wisdom, it has become a sought-after luxury brand in department stores and duty-free shops globally.

Created all the visual artwork for their advertising campaign that met various international airports' requirements, such as size, language, and colors. The artwork was placed outside of the airports' billboards, inside the airport gates, the duty-free shop and on airport shuttles.

All copyrights are owned by Amore Pacific.

Holiday Limited Edition Campaign

- Shanghai International Airport

This is an example photo created using a mockup.

'Bloomstay Vitalizing Serum' Campaign

- Hong Kong International Airport
- Taiwan Taoyuan International Airport
- Beijing Capital International Airport
- Singapore Changi Airport
- Malaysia Kuala Lumpur International Airport