Dreaming of you
Creative/Art Direction
Production (Location Scout, Talent Casting)
Photographer & Makeup/Hair Artist Coordination
Post-Production (Lookbook Editing, Photo Retouching, Color Grading & Correction)
Graphic Design (Lookbook, Social Media Content)
For eyeye
I was responsible for everything from collecting references and developing concepts to directing the shoot and managing the production process. I aimed to emphasize a soft and shy girlishness by toning down the brand's previously lively and playful vibe.
To achieve a natural and comfortable mood, I opted to use natural daylight rather than the studio lighting that eyeye had used in previous shoots. I also collaborated on the overall lookbook editing and took charge of marketing and PR after the season's release.
Lookbook
