After hours

Lookbook
Written By Effy Lee
 

  • Creative/Art Direction

  • Rebranding

  • Production (Location Scout, Talent Casting)

  • Photographer & Makeup/Hair Artist Coordination

  • Post-Production (Lookbook Editing, Photo Retouching, Color Grading & Correction)

  • Graphic Design (Lookbook)

For eyeye

Led a rebranding project that transformed eyeye's original concept from a cute girl image targeting teenagers and people in their 20s to a more mature and sophisticated image appealing to women in their 30s and 40s. This year-long project aimed to expand the customer base and attract new customers in the new age range. I oversaw the entire process from reference gathering to concept development, shooting directing, and marketing, bringing about a successful transformation.

Lookbook

 
Effy Lee
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