Sun shades

Lookbook
Written By Effy Lee
 

  • Creative/Art Direction

  • Photographer Coordination

  • Post-Production (Lookbook Editing, Photo Retouching, Color Grading & Correction)

  • Graphic Design (Lookbook, Social Media Content)

For eyeye

I led the creative direction for eyeye’s first international shoot, which was based on the concept of our seasonal slogan, 'Sun Shades.' This shoot was particularly important as it needed to showcase the brand's evolution from a young and vibrant image to a more mature one. 

I oversaw everything from reference gathering to concept development, shoot directing. Additionally, I edited the entire lookbook and was responsible for marketing and PR after the season's release. To create the lookbook, I utilized background photos of LA that blended nature and cityscapes, resulting in a warm and relaxed atmosphere that emphasized the season's softness and natural beauty.

Lookbook

 
Effy Lee
Previous

Twisted and wasted
Next

After hours