Twisted and wasted
Creative/Art Direction
Production (Location Scout, Talent Casting, Styling)
Photography & Videography
Post-Production (Lookbook/Video Editing, Photo Retouching, Color Grading & Correction)
Graphic Design (Lookbook, Social Media Content)
For Ruthless
I came up with the slogan “Twisted and Wasted” to reflect my belief that our world is slowly becoming more tangled and wasteful. During our preparation, I focused on the concept of garbage and garbage cans, which served as a simple expression of the slogan.
To reinforce the theme, I used pictures of garbage and garbage cans as the background for our collection. The lookbook cover features a man and woman engaged in a conversation not about their relationship, but about life and time. Given the fast pace and gritty atmosphere of New York City, it was the perfect setting to showcase the theme.
Video
Lookbook
