A desire to be bad

Lookbook
Written By Effy Lee
 

  • Creative/Art Direction

  • Production (Location Scout, Talent Casting, Styling)

  • Post-Production (Lookbook Editing, Photo Retouching, Color Grading & Correction)

  • Graphic Design (Lookbook, Social Media Content)

  • Photography

for Ruthless

I wanted to explore the theme of proving one's identity by taking on challenges and defying expectations. Every person has a "bad-ass" charisma to them, and I aimed to capture the emotions that come with revealing our true selves. This collection was built from going through the process of my previous collections. 

Lookbook

 
Effy Lee
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Bad habits