Bad habits

Lookbook
Written By Effy Lee
 

  • Creative/Art Direction

  • Production (Location Scout, Talent Casting, Space Installation, Styling)

  • Post-Production (Lookbook Editing, Photo Retouching, Color Grading & Correction)

  • Graphic Design (Lookbook, Social Media Content)

  • Photography

For Ruthless

This collection delves into the "bad habits" that we all share. The theme of the collection, "A Bedtime Story," perfectly complements the pink-lit room full of secrets. Although commonly associated with fragility, I incorporated Ruthless' tough designs and bold quotes in a pink-covered set to present a unique perspective of the color 'pink'. This approach emphasizes a confident female image, which is a key focus of Ruthless.

Lookbook

 
Effy Lee
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Emotional climax
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A desire to be bad